Old-school diner charm for an unexpected menu
Client
Chicream
Year
2025
Chicream pairs fried chicken with ice cream. I wanted the identity to make that unusual combination feel inviting, with the warmth of a 1950s diner and the humor of a Saturday morning cartoon.
I designed the brand around bold red lines and creamy backgrounds, with a sunglasses-wearing chicken holding an ice cream cone. The mascot gives the idea a face, while the script lettering and badge shapes borrow from roadside signs and diner menus.
I carried that direction into the website design and build. Illustrated menu cards give the food room, and a mood-based flavor matcher adds a playful way to explore the combinations. The challenge was keeping that character throughout the site while making the menu and delivery information easy to find.
Scope of Work
Taking the diner online
I designed and built the website around Chicream’s illustrated identity. Cream backgrounds and oversized lettering give it the feel of a diner menu, while the flavor matcher and digital punch card carry that personality into the interface.
A chicken with an ice cream habit
The mascot puts Chicream’s unusual pairing into one image: a chicken wearing sunglasses and holding a cone. I paired it with a rounded script wordmark, then developed badge variations so the identity could fit different spaces without losing its character.
The brand goes for a ride
The delivery animation extends the cartoon style beyond the mascot. A cyclist carries a Chicream bag, using the same red palette and heavy outlines as the rest of the identity. It gives the delivery story a visual of its own.
Giving the identity rules to work with
I documented how the palette and typography should work across the website, along with guidance for using the illustrations. Cream and dark ink carry most of the page; red draws attention to actions. The imagery rules keep the mascot and supporting artwork from competing for space.
Make the combination clear
The homepage introduces the idea with “Hot crunch. Cold comfort.” The menu then gets specific, pairing food illustrations with descriptions and prices. I kept those details together so visitors could compare the combinations without searching around the page.
A little help choosing
The flavor matcher lets visitors start with a craving or mood and explore a suggested combination. The delivery section gives the selected meal its own summary beside the ordering details, connecting the playful part of the experience with a practical next step.
Keeping the character on a smaller screen
I carried the large type and illustrated details into the mobile layouts, stacking the menu cards and forms to give them room. The brand still feels like Chicream, with readable descriptions and clearly labeled buttons alongside the artwork.
